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Developing Your Marketing Strategy

Marketing Strategy First

How you develop the marketing strategy for your business will likely determine its ultimate success or failure. Remember, marketing isn’t simply a set of tactics, but an orchestrated process developed across your company, used to create and maintain demand, relevance, reputation, competitive advantage and more.

WHAT?

A business plan is multi-faceted and diverse which is how marketing must be approached in order to build the business. Everything starts from and is built upon the audience that will purchase the product or service you are selling. Any effective marketing program must focus on defining who your ideal target audience or audiences should be. That requires data to develop ideal customer personas that allow you to better understand the motivations and behaviors of our prospects and customers to give you a solid understanding of your value proposition to target, engage, and ultimately sell your product or service to them.

The Initial Phase of Marketing

Think of this initial phase of the marketing process like this: How you develop the marketing process for your business will likely determine its ultimate success or failure. Remember, marketing isn’t simply a set of tactics, but an orchestrated process developed across your company, used to create and maintain demand, relevance, reputation, competitive advantage, and more.

target persona

Defining customer types, buying
processes and perceived value. What
one customer group wants could be
worlds away from another group.

ask yourself

What is your goal? Revenue, retention, global domination? Which customer groups will bring you to that goal? Age, mindset, budget? How do you appeal to them and retain their business? Traditional and tangible, or idealistic and trendy?

value proposition

Regardless of the customer type and marketing approach, everyone wants value. How is this accomplished? Binary Marketing partners with you to construct “the customer journey.” Or,understanding how each market segment searches for information, makes their decisions and determines your value.

Focus on Marketing as a Process

At Binary Marketing, we recognize that business and customers’ attitudes toward buying have changed drastically.

It’s not enough to build a website and run ad campaigns on social media. Those are blanket approaches. Valuable? Only to a point.

Today, a successful marketing program must be measurable, and today’s successful marketers must be AGILE.

Binary Marketing thrives on building a marketing program that will emphasize agile methodologies designed to keep you one step ahead of the game. By documenting the customer journey and managing both proactive and reactive responses, your ROI will increase and your value to the customer will reach new heights.

Don’t Bypass Marketing Strategy. You’ll wish you hadn’t.

When based on a sound, focused strategy, marketing can unlock value across every facet of your business and build a valuable brand.  Unfortunately, many want to bypass strategy and jump directly into the tactical or “creative” side as many view it.

The reason strategy gets shoved in the corner and tactics take center stage when it comes to marketing is because too many don’t understand what a marketing strategy truly is or aren’t willing to invest the time to develop it.

When working with us, we’ll help you focus on developing a culture driven by strategy, a culture that will help you see that when executed properly, the marketing process drives value in 7 ways.

1. Effective Marketing Engages Prospects & Customers

2. Effective Marketing Helps to Build and Maintain Brand Reputation

3. Marketing Helps the Management Team to Make Informed Decisions

4. Effective Marketing Listens to Customers Providing Insights About Your Business

5. Effective Marketing Delivers Long-Term Customer Relationships, not One Time Sales

6. Effective Marketing Helps to Maintain Brand Relevance

7. Effective Marketing Drives Revenue & Profit

Your primary focus needs to be on creating a strategy for marketing effectively, then executing a plan to attract and retain more ideal clients and generate greater income from your business.

And remember, it’s a PROCESS, not an event.